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『ジキニン』リブランディングプロジェクトのインタビュー記事を公開しました。\n",{"id":22,"__component":23,"picture":24},448,"sections.pictures",[25],{"id":26,"caption":8,"href":8,"target":8,"picture":27},676,{"data":28},{"id":29,"attributes":30},1377,{"name":31,"alternativeText":8,"caption":8,"width":32,"height":33,"formats":34,"url":53},"20260806_zenyaku_sub01.jpg",1500,1000,{"large":35,"small":39,"medium":44,"thumbnail":48},{"url":36,"width":33,"height":37,"sizeInBytes":38},"/media/large_202607xx_zenyaku_sub01_9233753210.jpg",667,81428,{"url":40,"width":41,"height":42,"sizeInBytes":43},"/media/small_202607xx_zenyaku_sub01_9233753210.jpg",500,333,27669,{"url":45,"width":46,"height":41,"sizeInBytes":47},"/media/medium_202607xx_zenyaku_sub01_9233753210.jpg",750,52470,{"url":49,"width":50,"height":51,"sizeInBytes":52},"/media/thumbnail_202607xx_zenyaku_sub01_9233753210.jpg",234,156,8424,"/media/202607xx_zenyaku_sub01_9233753210.jpg",{"id":55,"__component":16,"text":56},1269,[57],{"id":58,"title":8,"lead":59},1733,"FMXでは、かぜ薬ブランド「ジキニン」を展開する全薬工業の統合コミュニケーション戦略を2021年から担当しています。  \n当初からチームの中核を担うクリエイティブディレクターの岡村靖弘、戦略プランナーの大嶋慶、アカウントディレクターの酒井瑠奈が、現在6年目を迎えたパートナーシップについて、全薬工業の担当者・遠藤彰之さんとともに語り合いました。  \n  \n 2021年のブランド刷新を機に、若年層への認知拡大を目指しキャラクター「ジキ忍」を開発。  \n 翌年の新製品「ジキニンファーストネオ」の発売では、既存CMとは異なる文脈で差別化に挑戦しました。FMXの戦略からクリエイティブまで一気通貫の体制とフラットな関係性により、広告効果賞を受賞するなどの成果を上げ、提案力とクリエイティブ力に期待いただいています。\n",{"id":61,"__component":23,"picture":62},449,[63],{"id":64,"caption":8,"href":8,"target":8,"picture":65},677,{"data":66},{"id":67,"attributes":68},1378,{"name":69,"alternativeText":8,"caption":8,"width":70,"height":71,"formats":72,"url":90},"20260806_zenyaku_sub02.jpg",1920,1080,{"large":73,"small":77,"medium":81,"thumbnail":85},{"url":74,"width":33,"height":75,"sizeInBytes":76},"/media/large_202607xx_zenyaku_sub02_ceaea62a2e.jpg",563,84144,{"url":78,"width":41,"height":79,"sizeInBytes":80},"/media/small_202607xx_zenyaku_sub02_ceaea62a2e.jpg",281,29747,{"url":82,"width":46,"height":83,"sizeInBytes":84},"/media/medium_202607xx_zenyaku_sub02_ceaea62a2e.jpg",422,54891,{"url":86,"width":87,"height":88,"sizeInBytes":89},"/media/thumbnail_202607xx_zenyaku_sub02_ceaea62a2e.jpg",245,138,9925,"/media/202607xx_zenyaku_sub02_ceaea62a2e.jpg",{"id":92,"__component":23,"picture":93},450,[94,109],{"id":95,"caption":8,"href":8,"target":8,"picture":96},678,{"data":97},{"id":98,"attributes":99},1379,{"name":100,"alternativeText":8,"caption":8,"width":101,"height":102,"formats":103,"url":108},"20260806_zenyaku_sub03.jpg",472,442,{"thumbnail":104},{"url":105,"width":106,"height":51,"sizeInBytes":107},"/media/thumbnail_202607xx_zenyaku_sub03_95cbc2f64e.jpg",167,10910,"/media/202607xx_zenyaku_sub03_95cbc2f64e.jpg",{"id":110,"caption":111,"href":8,"target":8,"picture":112},679,"\n",{"data":113},{"id":114,"attributes":115},1380,{"name":116,"alternativeText":8,"caption":8,"width":117,"height":102,"formats":118,"url":123},"20260806_zenyaku_sub04.jpg",480,{"thumbnail":119},{"url":120,"width":121,"height":51,"sizeInBytes":122},"/media/thumbnail_202607xx_zenyaku_sub04_4eca9d41c3.jpg",169,11393,"/media/202607xx_zenyaku_sub04_4eca9d41c3.jpg",{"id":125,"__component":16,"text":126},1328,[127],{"id":128,"title":8,"lead":129},1811,"※速攻：かぜの気になる症状に早く対処すること　販売名：ジキニンファーストネオ錠／指定第2類医薬品／効能・効果：かぜの諸症状の緩和  \nこれらの医薬品は「使用上の注意」をよく読んでお使い下さい。アレルギー体質の方は、必ず薬剤師、登録販売者にご相談下さい。",{"id":131,"__component":16,"text":132},1270,[133],{"id":134,"title":8,"lead":135},1734,"今後もFMXは、ブランドの価値を再定義し、生活者やビジネスの現場に届く形へと翻訳するパートナーとして、長期的なブランド成長を支援してまいります。\n",{"id":137,"__component":16,"text":138},1271,[139],{"id":140,"title":141,"lead":142},1735,"コンテンツはこちら","[全薬工業「『ジキニン』リブランディングプロジェクト」ブランド資産としてのキャラクターが価値を蓄積する  ](https://group-fm.com/agency/article/20260806/)\n\n",{"id":144,"__component":145,"title":146,"lead":8,"target":8,"contact":147},243,"sections.contact","【本件に関するお問い合わせ】","other",{"data":149},{"id":150,"attributes":151},4,{"name":152,"locale":12},"INFORMATION",{"data":154},{"id":155,"attributes":156},1376,{"name":157,"alternativeText":8,"caption":8,"width":158,"height":159,"formats":160,"url":177},"20260806_zenyaku_list.jpg",1200,630,{"large":161,"small":165,"medium":169,"thumbnail":173},{"url":162,"width":33,"height":163,"sizeInBytes":164},"/media/large_202607xx_zenyaku_list_1698f31603.jpg",525,71930,{"url":166,"width":41,"height":167,"sizeInBytes":168},"/media/small_202607xx_zenyaku_list_1698f31603.jpg",263,24561,{"url":170,"width":46,"height":171,"sizeInBytes":172},"/media/medium_202607xx_zenyaku_list_1698f31603.jpg",394,46216,{"url":174,"width":87,"height":175,"sizeInBytes":176},"/media/thumbnail_202607xx_zenyaku_list_1698f31603.jpg",129,8226,"/media/202607xx_zenyaku_list_1698f31603.jpg",{"data":179},{"id":155,"attributes":180},{"name":157,"alternativeText":8,"caption":8,"width":158,"height":159,"formats":181,"url":177},{"large":182,"small":183,"medium":184,"thumbnail":185},{"url":162,"width":33,"height":163,"sizeInBytes":164},{"url":166,"width":41,"height":167,"sizeInBytes":168},{"url":170,"width":46,"height":171,"sizeInBytes":172},{"url":174,"width":87,"height":175,"sizeInBytes":176},{"data":187},{"id":150,"attributes":188},{"name":189,"label":190,"locale":12},"expand","FMX",{},1786601079128]